Google declared that it scrapped the Google glass strategy. However,
the driver less cars and balloons to take the internet to faraway places
is continuing. Amazons drones are still hogging the limelight. For
laymen the Google glass project will look like a project gone waste with
lot of money wasted. And the balloons and drones will look like ‘ideas
of the imagination gone wild’ and a waste of shareholders money.
But lo…some of the brilliant minds in the world, are they wasting money? Answer is no.
There is where we need to understand about the moon shot strategy.
In nutshell this is nothing but publicity efforts of the company.
What come as a news item about a company gets more attention from the
stakeholders than the paid advertisements. The business media is always
on a prowl for news for their consumers. As the ‘reading quotient’ or
the attraction for these news is big for their readers the media laps up
on the news about these net gen futuristic looking consumer items.
If organisations are to spend for advertisement, this is a lot of
money and the impact is always not as big as it can be with the lime
light from the “moon shot strategies”.
In addition, occasional news springs about these futuristic ideas in
‘flesh and blood’ like drones or wearable computers give a huge
credibility to the company. Investors are on the lookout for the
companies that can last next couple of decades and a foot print for the
company in the next gen ideas give boost to the ‘pipeline product’ case
of the company.
Time to think what if your companies ‘moon shot strategy’?
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