India is placed 7th in
nominal GDP terms and 3rd in terms of purchasing power parity among
the world’s countries. But in worlds top companies by turnover there is not a
single company from India in top 50 lists while there are many from China.
But with the initiation of its
strategy to prepare for oil less world, it seems Reliance will break into this
elite group.
Within a very short span its
telephone services, Jio has earned 100 million customers and still counting. It
made established players all sweat and competition started to lose its market
value. This month the company has launched its Wifi offering uder name JioFi.
Make no mistake the 100 million customers means more than 50% of the total GDP
of India.
Reports are that the company is
soon going to enter the App based Taxi service, may be branded Jio cabs. With
100 million customers under its belt, it already has a catchment pool of future
clients.
The next may be Hotel booking,
Jio rooms and online market place Jio Kart. Mind it, all of these do not need a
separate backend team. Same Jio telephone team can do all these stuff. The
backend technology remains same. And there is also a same pool of captive
client segment. This means humongous ‘go to market’ /advertisement savings.
This means an unparallel cost
advantage and market advantage compared to the existing players.
And with such a captive income
from India nothing will stop it from going global for all these digital
services.
Watch out, Uber, Airbnb and even
Amazon, you guys haven’t seen the true opponent yet.
And each of these Jio companies
can be spun off into multibillion dollar entities.
Finally Jio will be even several
times bigger than the Oil giant and the biggest employer on earth.
Google aptly changed its name to
‘Alphabet’, since all humanity speaks with this basic unit. And Yes, Jio will
be the ‘Alphabet’ for Digital life for India and may be one day for World too….
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